Randy Rohde: The PR Expert Helping Brands Dominate Search and Build Authority
In today's competitive landscape of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally recognized PR expert who empowers brands establish credibility, dominate search rankings, and secure coverage on over 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's road to success is anything but conventional. With educational credentials from institutions including Michigan Ross, he started out in retail operations — managing national retail locations, handling multi-unit management, and eventually managing operations across two national retail companies.
But the entrepreneurial spirit was always there. Together with a group of collaborators, he launched a national service provider, completed a successful sale, started another, then moved to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that business as well. It was during this time that he became captivated by digital marketing.
Press Releases With a Purpose
Today, Rohde leads 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he provides a full range of services designed to move the needle for businesses.
His flagship service is press release distribution, securing placements across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde delivers high-profile article placements on leading publications, SEO and local SEO optimization, white-hat link building campaigns, and PPC advertising.
A Forward-Thinking website Approach to AI and PR
One area where Rohde is particularly innovative is his expertise in AI search visibility. He views press releases as a form of strategic input for AI platforms — helping brands shape what AI tools including Google AI Overviews, ChatGPT, and Perplexity report about their company. This forward-looking methodology positions his clients a significant advantage in the rapidly evolving digital landscape.
A Renaissance Man of Media and Marketing
Rohde's reach goes much further than his agency's walls. He hosts a pair of podcasts — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing entrepreneurs and small business owners.
On the speaking circuit, Rohde has presented at notable gatherings around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on popular podcast programs including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde carries IMDB credits as a producer, actor, and director — showing his creative range both on screen and off.
Why Businesses Trust Randy Rohde
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For companies seeking to build authority, boost their search rankings, and future-proof their marketing, Randy Rohde and The News Guy offer a proven path forward.